Improve WISE's content guidelines so that it is more focused

and coherent.

.

🤼 Team

Team

↗️ Proposed approach

1️⃣ 

Lead

Preliminary suggested approach

Stage 1

Familiarise with existing content

strategy 

• Review official content creation guidelines.
• Review content on website and social media.
• Monitor discussions within content team during content creation to understand existing thought processes e.g. through Jira.
• Meet with content team members.

Create a list of feedback and questions.

Stage 2

2️⃣ Develop recommendations to improve content strategy

• Specifically,
specifically,
• changes to make to the original guidelines
• Present key changes to the Board and Core Team

Stage 3

• .

3️⃣ Implement approved changes

• Edit the content creation guidelines
• Guide content team on any updated messaging
• Review content created by content team before publishing