Published content

Channel

Content

Status

Summary

Content type

Theme (especially for activities that don't fit into the main project narratives) 

Schedule

Time-sensitive, as activities happening

Readiness

• Need to keep updated on our ongoing activity
• Need to encourage team members to share Facebook stories and posts

Key messaging

Keep supporters informed of how active WISE is

Content Manager

Channel guidelines

'WISE Updates' Email newsletter

A Mailchimp template has been created that comprises three sections (see right).

WISE Happenings

A summary of WISE's key activities over the previous month with calls to action:

• Highlight three activities from the previous month, preferably one per country;
• If it is a particularly busy month, highlight more activities, or consider pushing highlights to the following month;
• Check that you are not duplicating information from previous months
• Each highlight should be introduced with a heading following by one paragraph of details
• Use one photo per highlight, if possible

Follow, like, and share!

Links to WISE's social media posts from the previous month, to encourage subscribers to click, like, and share.

Contribute your time & skills

A shortlist of volunteer opportunities, to encourage subscribers to volunteer.

The writer and designer should be acknowledged at the end of the newsletter.

Instagram stories

Stories would share live updates of WISE activities as they happen, with a focus on providing insight into what team members do in order to keep the organisation running.

Integrations

Type

Resource

Google Shared Drive (Content folder)

Mailchimp account (info@washinseasia.org)