Summary
Content type | Theme |
Schedule | At least monthly |
Readiness | Need to regularly identify volunteers, partners and supporters to gather information from |
Key messaging | |
Content Manager | |
Status of role |
Channel guidelines
Facebook posts
Each photo in the album should feature one team member or stakeholder, including partners, participants and donors. At least one person should be featured per month.
Each post should include:
| Graphic | Name, demographic information, description of their role or an interesting quote from their responses |
|
| Size | 1080 x 1080 px (square) | |
| Caption | A long-form profile, which can include:
Keep it short and precise, ideally less than 150 words. | |
| Hashtag | #FacesOfActSEA #Volunteer #NationalityOfVolunteer or #CountryOfResidence |
Facebook stories
While photos feature who team members are, stories can focus on what team members do with ActSEA and what the experience of working with ActSEA is like.
Instagram posts
Each row of three posts (a 'carousel') should feature three team members or stakeholders, including partners, participants, and stakeholders.
The series/carousel might look and feel something like:
For each new series:
- Prioritise new team members/partners who have not been featured before, or have not been featured recently (but are still active in ActSEA).
- Choose people who have different backgrounds or roles. This is to ensure diversity in who we profile.
- Try to vary the themes between each series.
- Each post should have a caption that:
- Links the content in the graphic to a call-to-action for the reader e.g. support the Phnom Sanitation Project by donating; help us educate your friends and family about hygiene and sanitation; volunteer to create new training material on various topics, or;
- Make the volunteer more relatable e.g. Who is your favourite author? Let us know in the comments!
Instagram stories
While posts feature who team members are, stories can focus on what team members do with ActSEA and what the experience of working with ActSEA is like.
Getting responses from team members and stakeholders
Step 1. Identify people who can be profiled
For team members, the 'ActSEA family - Faces of ActSEA tracking' Airtable (OUTDATED) lists members who have not yet been asked to be featured. From the list, choose a number of people to reach out to. You may wish to get feedback or suggestions from the Core Team and project leaders, who may have a better idea of who has been more active.
For stakeholders, use the Partnerships Space to identify individuals or organisations who might be interesting to profile.
Step 2. Reach out to people identified
Ask whether they would be willing to be profiled by ActSEA on Facebook and Instagram. For team members, after you have contacted them, update the following:
 |  |
'WISE family - Faces of WISE tracking' Airtable | 'Content - Faces of WISE - Masterlist' Airtable |
| Check the names of the people you have asked in 'Asked' | Add their name to 'Person/Organisation' and update 'Profile status' to 'Asked' |
Step 3. If they agree, send them a list of questions to answer
For team members, there is a standard form to answer here.
For stakeholders, you will customise your own questions for them, depending on their involvement with ActSEA and activities that they are involved in.
Step 4. When they have responded, make the profile available for writing
Create a folder with the person's full name in the 'Content - Faces of WISE' Google Drive folder, and upload their responses into the folder.
On the 'Content pipeline - Faces of WISE' Airtable, update the following:
'Profile status' to 'Responded'
'FB status' to 'Available for assignment'
Copy the URL of the folder into 'Content folder'
Create a task/issue on the Jira content pipeline.