Published content
Channel | Content | Status |
|---|---|---|
| Newsletter | Past issues | with 'WISE Updates' Channel Manager |
| Website | Posts | Potentially put in newsletter only |
| Stories | ||
| Stories |
Summary
Content type | Theme (especially for activities that don't fit into the main project narratives) |
Schedule | Time-sensitive, as activities happening |
Readiness |
|
Key messaging | Keep supporters informed of how active WISE is |
Content Manager | - |
Status of role |
Channel guidelines
'WISE Updates' Email newsletter
A Mailchimp template has been created that comprises three sections (see right).
WISE Happenings
A summary of WISE's key activities over the previous month with calls to action:
- Highlight three activities from the previous month, preferably one per country;
- If it is a particularly busy month, highlight more activities, or consider pushing highlights to the following month;
- Check that you are not duplicating information from previous months
- Each highlight should be introduced with a heading following by one paragraph of details
- Use one photo per highlight, if possible
Follow, like, and share!
Links to WISE's social media posts from the previous month, to encourage subscribers to click, like, and share.
Contribute your time & skills
A shortlist of volunteer opportunities, to encourage subscribers to volunteer.
The writer and designer should be acknowledged at the end of the newsletter.
Facebook stories
Stories would share live updates of WISE activities as they happen, with a focus on providing insight into what team members do in order to keep the organisation running.
Instagram stories
Stories would share live updates of WISE activities as they happen, with a focus on providing insight into what team members do in order to keep the organisation running.