Educate followers and their networks on who WISE/ActSEA is and what we do.
Purpose
Mobilise individual donors and volunteers.
Target audiences
Target audiences are similar for Facebook and Instagram (for now), just that some prefer one over the other.
Followers and their networks who might be interested in donating regularly or once-off for a meaningful cause.
Followers and their networks who might be interested in volunteering their time. They are from or interested in the communities and causes that we work in.