| Content | Provide up-to-date information on who we are (vision, mission, team) and our activities (programs, services). |
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| Purpose | Establish legitimacy with potential supporters and collaborators. |
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| Target audiences | - Potential institutional funders: We've submitted a funding proposal, and they are carrying out due diligence.
- Potential staff, interns, and volunteers: They've come across an opportunity and want to find out if their interests and motivations align.
- Potential clients: We've submitted a bid and they are assessing our capabilities or they were searching online for a consultant.
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