Improve WISE's content guidelines so that it is more focused and coherent.

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🤼 Team

↗️ Proposed approach

1️⃣  Familiarise with existing content strategy 

• Review official content creation guidelines.
• Review content on website and social media.
• Monitor discussions within content team during content creation to understand existing thought processes e.g. through Jira.
• Meet with content team members.

Create a list of feedback and questions.

2️⃣ Develop recommendations to improve content strategy

• Specifically, changes to make to the original guidelines.

3️⃣ Implement approved changes

• Edit the content creation guidelines
• Guide content team on any updated messaging
• Review content created by content team before publishing