1️⃣ Familiarise with existing content strategy
- Review official content creation guidelines.
- Review content on website and social media.
- Monitor discussions within content team during content creation to understand existing thought processes e.g. through Jira.
- Meet with content team members.
Create a list of feedback and questions.
2️⃣ Develop recommendations to improve content strategy
- Specifically, changes to make to the original guidelines.
3️⃣ Implement approved changes
- Edit the content creation guidelines
- Guide content team on any updated messaging
- Review content created by content team before publishing
